Froogle - Online Shopping Powered by Google

Even though it is in beta, it has received good response from both buyers and sellers with sellers experiencing massive jump in online traffic and sales. It is fast evolving and has introduced improvements after user feedback.

With Froogle, launched on December 11, 2002, Google has entered in the booming online shopping segment. Claimed to be most comprehensive product search engine, Froogle is beta version of new shopping search tool by Google where the products are classified in fifteen different product categories. The results determined by Google's proprietary algorithm after sorting data from product feeds and crawl of web pages offering products. Though, it is similar to other service of Google, "Catalogue Search", announcement from Google says there is no plan to integrate both.

Major differences between Froogle and a shopping site is that Froogle is building up comprehensive ranking based on data. Paid ads are clearly marked and payment model is not affecting ranking of product in Froogle search results. Froogle is currently not syndicated to show in any partner sites.

Like It or Hate It, You Can't Ignore It!

This is expected to be world.s most comprehensive and elaborate database. As the data base grows, Google is likely to add comparison shopping too. Writing on wall seems clear. If your product is not listed on Froogle, you are missing focus of biggest online traffic source. Traders who pursued Froogle listing have reported significant increase in traffic and associated sales. Its database offers users to see multiple listings of the searched product and compare prices of the same from all merchants selling it.

Google has massive user base that performs more than 150 million searches a day. With Google's prominence in this industry, it is only a matter of time that it becomes a major destination for shoppers. No serious on line store can afford to miss such massive source of traffic.

How to Enlist on Froogle?

It is yet to grow in terms of depth. Presently it enlists only sites in English language, prices in US Dollars, and it using third party merchant ratings. Some users have experienced that its listings can be spammed.

It carries no paid inclusion. Revenue model of Google is only through selling contextual text ads. Merchants can submit required details of their site to Google or arrange for data feed of their products to Google.

For products to be listed on Froogle, the image of the product has to be at least 90x90 pixels. Froogle is yet to grow in terms of depth. Essential requirements of products to be listed on Froogle are that contents should be published in English language, prices offered in US Dollars, products must be sold directly through web site, products should be of fixed prices, sale of services are not allowed and site should be crawlable by GoogleBot.

Competition

In Europe, its major rival is Yahoo, which took over Kelkoo for $589 million and is a well established e-commerce site. So far, Kelkoo is one of Google's largest advertisers. In US, it has to compete with Amazon.com, which already has established customer base of world wide.

It is Evolving Yet

It is in beta and many improvements are being implemented. Right now for some search terms, the results are not reliable and few bugs need to be ironed out. After the user feed back, a new feature as of product search feature with ability to sort the results by price or even restrict by price was introduced. Some retailers have experienced difficulty of standing out when several retailers offer the same product.

Some users have experienced the need to re-submit the feed every 30 days as probably this would keep Froogle index "fresh" and any discontinued products and staple pricing would be eliminated.

Presently users cannot rate a merchant and merchant ratings are being taken from third party sites as Bizrate, PriceGrabber or Shopping.com etc. Though not formally announced, but rumors are there that Google is going to introduce a reputation experiment as well. A fairly impressive forward thinking indeed.

Indeed, the ways things are shaping up, with Froogle, online shopping will never be same again.





Navitagion Main Page Links Payment Systems 2CheckOut Charge.Com ChronoPay GBuy (Google) MoneyBookers PayPal StormPay WorldPay Sell Online Froogle Windows Live Expo Google Base eBay <a href="http://www.charge.com/banners/click.php?webma417" target="_blank"><img src="http://www.charge.com/banners/120x60_3.gif" width="120" height="60" border="0" alt="Become a Credit Card Merchant"></a>		Froogle - Online Shopping Powered by Google Even though it is in beta, it has received good response from both buyers and sellers with sellers experiencing massive jump in online traffic and sales. It is fast evolving and has introduced improvements after user feedback. With Froogle, launched on December 11, 2002, Google has entered in the booming online shopping segment. Claimed to be most comprehensive product search engine, Froogle is beta version of new shopping search tool by Google where the products are classified in fifteen different product categories. The results determined by Google's proprietary algorithm after sorting data from product feeds and crawl of web pages offering products. Though, it is similar to other service of Google, "Catalogue Search", announcement from Google says there is no plan to integrate both. Major differences between Froogle and a shopping site is that Froogle is building up comprehensive ranking based on data. Paid ads are clearly marked and payment model is not affecting ranking of product in Froogle search results. Froogle is currently not syndicated to show in any partner sites. Like It or Hate It, You Can't Ignore It! This is expected to be world.s most comprehensive and elaborate database. As the data base grows, Google is likely to add comparison shopping too. Writing on wall seems clear. If your product is not listed on Froogle, you are missing focus of biggest online traffic source. Traders who pursued Froogle listing have reported significant increase in traffic and associated sales. Its database offers users to see multiple listings of the searched product and compare prices of the same from all merchants selling it. Google has massive user base that performs more than 150 million searches a day. With Google's prominence in this industry, it is only a matter of time that it becomes a major destination for shoppers. No serious on line store can afford to miss such massive source of traffic. How to Enlist on Froogle? It is yet to grow in terms of depth. Presently it enlists only sites in English language, prices in US Dollars, and it using third party merchant ratings. Some users have experienced that its listings can be spammed. It carries no paid inclusion. Revenue model of Google is only through selling contextual text ads. Merchants can submit required details of their site to Google or arrange for data feed of their products to Google. For products to be listed on Froogle, the image of the product has to be at least 90x90 pixels. Froogle is yet to grow in terms of depth. Essential requirements of products to be listed on Froogle are that contents should be published in English language, prices offered in US Dollars, products must be sold directly through web site, products should be of fixed prices, sale of services are not allowed and site should be crawlable by GoogleBot. Competition In Europe, its major rival is Yahoo, which took over Kelkoo for $589 million and is a well established e-commerce site. So far, Kelkoo is one of Google's largest advertisers. In US, it has to compete with Amazon.com, which already has established customer base of world wide. It is Evolving Yet It is in beta and many improvements are being implemented. Right now for some search terms, the results are not reliable and few bugs need to be ironed out. After the user feed back, a new feature as of product search feature with ability to sort the results by price or even restrict by price was introduced. Some retailers have experienced difficulty of standing out when several retailers offer the same product. Some users have experienced the need to re-submit the feed every 30 days as probably this would keep Froogle index "fresh" and any discontinued products and staple pricing would be eliminated. Presently users cannot rate a merchant and merchant ratings are being taken from third party sites as Bizrate, PriceGrabber or Shopping.com etc. Though not formally announced, but rumors are there that Google is going to introduce a reputation experiment as well. A fairly impressive forward thinking indeed. Indeed, the ways things are shaping up, with Froogle, online shopping will never be same again. Click here to visit Froogle.